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Aug. 17, 2022

Setting And Scoring Your Content Goals

Setting And Scoring Your Content Goals

​​Achieving goals always starts with setting those goals. It seems obvious, but many people overlook this crucial element to many endeavors. It can be easy to look at the end-goal, and overlook or underestimate the challenges and the journey that truly lies ahead. 

It's great to have a sort of roadmap in place no matter where you are on your journey. Whether you're just starting out, or well down the road, it really pays to clearly define exactly what it is you want to do, how you want to do it, and setting a series of logical steps - goals - to eventually get there.

So in this episode of the Towncast Podcast, we're continuing to develop our content strategy before we even press record. We're setting and scoring goals!

Some of the key topics discussed in this episode:

  • Why are goals so important?
  • Setting the all-important, overarching goal
  • Getting creative with your other goals
  • Defining your target audience, and your content identity
  • How goals can actually inspire and direct you to create better content

If you would like to follow along with the lessons discussed in this episode, visit this link to view and download a free PDF we made just for this episode!

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