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July 27, 2022

Towncasting At a State Level: The Mitten Money Podcast

Towncasting At a State Level: The Mitten Money Podcast

On this episode of the Towncast Podcast, Mathew Passy sits down with William Zank and Kristen Wuerfel, the two minds behind the Mitten Money Podcast. 

While Mitten Money is supported by William and Kristen’s employer - Tri-Star Trust, a Michigan-based wealth management firm - their show focuses more on the Southern-Michigan community than anything else. They talk with everyone from local businessowners, representatives from different local organizations, and even some local “celebrities”.

In all, William and Kristen have tapped into the idea of towncasting in an amazing way, finding great success not just in their own business endeavors, but in connecting the people of Michigan in a self-supporting way.

Some of the points discussed in this episode:

  • Hear how William and Kristen came up with the idea for Mitten Money Podcast
  • The interesting spin William and Kristen took with their hyperlocal content
  • The surprising marketing advantages of going hyperlocal and talking with “local celebrities”
  • The far-reaching, community-focused benefits of creating geo-local content


Learn more about the Mitten Money Podcast, and give it a listen

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