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Aug. 24, 2022

Towncasting To An Underserved Fanbase - The Scarlet Spotlight

Towncasting To An Underserved Fanbase - The Scarlet Spotlight

When Jon Newman and Danny Breslauer launched The Scarlet Spotlight podcast in early 2018, they knew they were aiming to serve an existing, underserved fanbase.

That fanbase? The diehard fans of the Rutgers University collegiate athletics.

Two alumni from Rutgers University themselves, Jon and Danny were avid fans of the school's current sports programs, as well as its extensive history. Being involved in the community themselves, they understood that the school's fanbase was craving content relating to the school and its sports programs.

With the Scarlet Spotlight, they decided to build a format that they would enjoy listening to, schedule some interviews, and take a crack at it themselves.

Over the course of the next few years, the duo would go on to release well over 100 episodes, talk with some of their personal sports idols, and deliver excellent, hyperniched content to a fanbase that was previously underserved. They have found tremendous success and show no signs of slowing down.

In this episode of the Towncast Podcast, Mathew Passy sits down with Danny and Jon to discuss the origins of the Scarlet Spotlight. They talk about where the idea came from, how it's going, and what the two have in store for the future.

Some key takeaways from this episode:

  • How the Scarlet Spotlight came to be
  • How they leveraged their networks to get the podcast rolling
  • Jon and Danny's philosophies on podcasting, and how they approach it week by week
  • Some thoughts on the potential for local sponsorships
  • Ideas for how others could take their local sports programs - even at the high-school level - and create content based around it

Resources

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